Most people use Dokan to sell physical products, but one of its most powerful (and underrated) use cases is building a service-based marketplace.
If you want to build a platform like:
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Freelance services
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Consulting bookings
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Home services
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Digital or on-demand services
Using Dokan, this guide will show you how to build a service marketplace with Dokan and where custom development is required.
🔴 What Is a Service-Based Marketplace?
A service marketplace allows vendors to sell time, skills, or expertise, not physical products.
Examples:
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Designers offering design packages
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Tutors offering hourly sessions
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Consultants offering calls
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Repair professionals offering services
Unlike products, services need:
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Time-based pricing
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Booking or scheduling
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Custom service details
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Approval workflows
🧠 Can Dokan Be Used for Services?
Yes — but not out of the box.
Dokan is built on WooCommerce, which means:
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Everything is treated as a “product”
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Payments & commissions work perfectly
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But service logic needs customization
With the right setup, Dokan can power very advanced service marketplaces.
🧩 Core Components of a Dokan Service Marketplace
To build a service marketplace, you typically need:
1️⃣ Service listing (instead of product listing)
2️⃣ Custom service fields
3️⃣ Booking or request-based flow
4️⃣ Custom pricing logic
5️⃣ Vendor dashboard customization
6️⃣ Commission & payout logic
1️⃣ Creating Service Listings in Dokan
In Dokan, services are usually created as:
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Simple products (for fixed-price services)
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Variable products (for multiple service tiers)
Example:
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Basic Consultation – ₹999
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Premium Consultation – ₹2,499
You can rename:
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“Products” → “Services”
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“Add Product” → “Add Service”
This improves vendor clarity.
2️⃣ Adding Custom Fields for Services (Very Important)
Service marketplaces require extra information, such as:
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Service duration
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Delivery time
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Location (online/offline)
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Required documents
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Custom notes
These are added using custom fields in Dokan vendor forms.
👉 Without custom fields, service listings feel incomplete.
3️⃣ Booking, Scheduling & Request-Based Flow
Most services are not “instant checkout”.
Common flows:
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Request a quote
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Book a time slot
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Schedule a session
This usually requires:
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Booking logic
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Availability management
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Approval workflows
👉 This is where custom development or advanced plugins are required.
4️⃣ Custom Pricing Logic for Services
Service pricing can be:
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Hourly
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Fixed
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Tier-based
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Add-on based
Examples:
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₹1,000 per hour
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₹5,000 per project
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Add-ons like “Urgent Delivery”
Dokan supports pricing via WooCommerce, but advanced pricing rules require customization.
5️⃣ Customizing Vendor Dashboard for Service Providers
Service vendors need a simpler dashboard than product sellers.
Common customizations:
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Hide shipping options
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Remove inventory fields
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Add service-specific tabs
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Show bookings or requests
This improves adoption and reduces support tickets.
6️⃣ Commission System for Service Marketplaces
Dokan’s commission system works perfectly for services.
You can use:
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Percentage commission (e.g., 10%)
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Fixed commission per order
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Vendor-based commission
Example:
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Service price: ₹2,000
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Commission: 15%
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Admin earns: ₹300
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Vendor earns: ₹1,700
⚠️ Limitations of Default Dokan for Services
Out-of-the-box Dokan does not fully support:
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Advanced booking flows
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Multi-step service requests
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Conditional fields
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Performance-based commissions
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SLA or delivery tracking
That’s why custom Dokan development is essential for service marketplaces.
🛠️ When You Need Custom Dokan Development
You should go for custom development if you want:
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Booking-based services
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Custom workflows
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Role-based dashboards
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API integrations (Zoom, CRM, etc.)
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Scalable service marketplace
Custom development ensures:
✔ Clean & update-safe code
✔ Better performance
✔ Business-specific features















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